Customer strategy for robotaxis
Case World Cup · Waymo case · January 2026
Customer analysis and use-case prioritisation for an autonomous rideshare growth-strategy case.
What I worked on
- Compared commuting, airport, family, accessibility, night-travel and B2B2C use cases.
- Prioritised customer segments using trip frequency, geographic density, repeat usage and safety perceptions.
- Prepared an English analysis slide and presented the findings.